How I operate
- 0→1 and early definition: I lead early product definition across ambiguous initiatives, from new product concepts to internal platform launches. I help teams clarify the right problem before building, shaping product direction, scope, and experience from concept through MVP under real technical and business constraints.
- Systems-level thinking: I approach products as interconnected systems, not isolated screens. This includes defining interaction models, core patterns, and structures that scale as products grow across users, features, and platforms.
- Data-driven decision making: I use product data and user insight to evaluate tradeoffs, measure success, and refine direction over time. This keeps design decisions grounded in outcomes rather than preference or intuition alone.
- Multidiciplinary execution: I combine product design with hands-on front-end, motion, interactive 3D, and AI workflows. This lets me move quickly from idea to tangible artifact, prototype at a higher level of fidelity, and raise the bar on interaction quality and craft.
Panasonic/Senior Product Designer
0 to 1: MVP for IoT Traffic Operations
Launched MVP in 7 months, translating cutting-edge V2X data into real-time traffic ops tools for an emerging B2G market.
Panasonic/Sr. Manager; Product Design
Driving UX Impact for Scalable V2X Systems
Led UX strategy and team operations to improve quality, velocity, and UX KPIs across a growing B2G SaaS platform.
Halliburton/Product Designer
Immersive Training for 3D Simulation
Designed adaptive learning experiences that simulate real-world rig operations in immersive 3D training environments.
Hilton Worldwide/Product Designer
Mobile App for Hotel Management
Designed mobile workflows and UI for hotel staff, integrating BLE/NFC access and task management.