How I approach product problems
- 0→1 and early definition: I work effectively in ambiguous, greenfield environments, helping teams move from unclear problem space to a market-ready product. I’ve led design from concept through MVP launch, shaping product direction, scope, and experience under real technical and business constraints.
- Systems-level thinking: I approach products as interconnected systems, not isolated screens. This includes defining interaction models, core patterns, and structures that scale as products grow across users, features, and platforms.
- Data-driven decision making: I use product data and user insight to evaluate tradeoffs, measure success, and refine direction over time. This keeps design decisions grounded in outcomes rather than preference or intuition alone.
- Multidiciplinary execution: Alongside product design, I bring hands-on experience with front-end implementation, motion, interactive 3D, and AI-enabled workflows. This helps me prototype more realistically, collaborate closely with engineering, and push experience quality where it matters.
Panasonic/Senior Product Designer
0 to 1: MVP for IoT Traffic Operations
Launched MVP in 7 months, translating cutting-edge V2X data into real-time traffic ops tools for an emerging B2G market.
Panasonic/Sr. Manager; Product Design
Driving UX Impact for Scalable V2X Systems
Led UX strategy and team operations to improve quality, velocity, and UX KPIs across a growing B2G SaaS platform.
Halliburton/Product Designer
Immersive Training for 3D Simulation
Designed adaptive learning experiences that simulate real-world rig operations in immersive 3D training environments.
Hilton Worldwide/Product Designer
Mobile App for Hotel Management
Designed mobile workflows and UI for hotel staff, integrating BLE/NFC access and task management.